Wagon Wheels

Australian Wagon Wheel on the left, UK Wagon Wheel on the right, from www.nicecupofteaandasitdown.comA Wagon Wheel is a circular biscuit with marshmallow filling and chocolate coating. It has been the subject of debate due to the apparent shrinkage in size.

Some people suggest that the phenomena is perception rather than physical shrinkage, just as anything else that used to be used as a child but hasn’t been seen for years and then appears again seems to be smaller.

But with Wagon Wheels there is actual evidence of size differences. According to Wikipedia, although the manufacturers deny any shrinkage, the circumference is different depending on which country the biscuit is sold in.

Food manufacturers reducing pack size is a method used to fool the customer into thinking that food prices are not going up. The size goes down; the price stays the same or goes up only slightly. Thus we are paying more for our food and being taken for mugs. This is something that has become prominent in the news recently.


Josie Henley-Einion, author, blogger, Legend in my own Living Room

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