Advertising in the Seventies

In 1970 TV advertisements were more like cinema ads with the posh voiceovers and orchestral music. Take a look at this precious collection of eight ads. Want to emigrate to Australia or join the men in mining?! The sinister voiceover for Tufty is worrying as his friend gets hit by a car because he didn’t take his mummy with him to the ice cream van. We don’t get these types of scary voices now unless it’s in the advert about not paying your car tax. I wonder what that says about society/government 40 years on?

For mash get smashBy 1976 ads had changed quite a bit and they were more like short films. ‘The family’ was sacrosanct at this time when most were falling apart and the adverts that we saw on TV were either fictionalised sets of idealised family life or images from the past. This montage of seven ads clearly demonstrates the shift. The burger ad here is a classic example of the short film style of ad. The bird in the BT ad is reminiscent of Roobarb & Custard, a very British cartoon. However, the American influence is obvious with the Yorkie and Corona ads, both British companies. The Smash advert is classic ironic sci-fi in which we all believed that robots would replace us in the future.

The 3p Curly Wurly ad with school kids and Terry Scott playing the school boy role is funny. Very ‘Just William’ and possibly true to some school experiences but not mine! More like 1940’s or 50’s. Tufty was replaced by Charley Says, a difference in animation style and also the funny cat made to make you laugh rather than a fluffy toy style squirrel. But still as sexist with the asking mummy business (plus, can you imagine a kid being called Vera now?).

And just in case anyone hasn’t got lost down memory lane already, what about this Thames TV linkage. Classic!


Josie Henley-Einion, author, blogger, Legend in my own Living Room

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